University of the Philippines Los Baños
Thursday, 07 September 2017 16:35

UPLB Edible Landscaping project releases music video

 

The UPLB Edible Landscaping (EL) project team launched the official song and music video dedicated to promote the said food production technology to a wider audience.

This endeavor takes agriculture promotion one step further, as it tapped both multimedia and social media in creating awareness of the project that UPLB and the Department of Agriculture-Bureau of Agricultural Research (DA-BAR) have been working on together since 2009. EL is a new approach that merges science and arts in crop production and the UPLB EL project is led by Chancellor Fernando C. Sanchez, Jr.

The song and video launch was held on Aug. 26 at the Sequoia Hotel in Diliman, Quezon City. The song, entitled “Tara! Mag Edible Landscaping Na!” was performed by pop singer Kyle Echarri. It was composed by UPLB’s Jascha Emmanuel A. Dadap and Von Jelmar P. Herbosa, BS Agricultural Biotechnology students, and Maria Charito E.  Balladares, UPLB EL co-project leader and university researcher.

The music video features the EL demo garden situated at the heart of UPLB and the gardens of those who have adopted the technology in their own homes and institutions. By releasing the song via social media, the EL team aims to engage more individuals, specifically young people, to try edible landscaping. The music video has been uploaded on the official UPLB Youtube channel (UPLB Official).

ELvideo1

In his welcome remarks during the program, Chancellor Sanchez expressed his hopes that more people will be encouraged to discover the wonders and benefits of edible landscaping, particularly in addressing the country’s food and nutrition security needs.

Present during the launch were Dr. Edna A. Aguilar, director of the Institute of Crop Science, Dr. Simplicio M. Medina, director of the Office of International Linkages; Dr. Nina M. Cadiz, director of the Office of Student Affairs; Anthony B. Obligado, officer-in-charge of DA-BAR’s Technology Commercialization Unit; and some UPLB faculty members and researchers. (Jessa Jael S. Arana)