University of the Philippines Los Baños

 Development Communication teaching, in particular, had its beginnings with the offering of the Major in Agricultural Communication under the BS Agriculture program. In 1965, the department embarked on higher education and offered the MS program. Similarly, the original Department of Agricultural Information and Communication was renamed in 1974 to Department of Development Communication. The transition continued as the department was elevated into the Institute of Development Communication in 1987, and finally, into the College of Development Communication in 1998.

In more than five decades, CDC has metamorphosed from a mere service unit into the first academic institution in the world that offered Bachelor of Science, Master of Science, and Doctor of Philosophy programs in Development Communication. Its curriculum is now the template of similar degree programs offered by other academic institutions in the Philippines and other developing countries. The College is the Commission on Higher Education Center of Excellence in communication and development communication in 1999-2002 and 2012-2014, respectively.

Degree Programs

Undergraduate

CDC offers the BS Development Communication generalist program to meet the changes and the challenges in the field. These include more complex and interrelated development issues and concerns. The program also addresses the need for graduates with competencies that are more process-oriented rather than media-based.

Graduate

  • MS Development Communication
  • PhD Development Communication

Research and Extension Programs

The College has been involved in local, national, and international research and extension (R&E) programs that revolve around development-oriented topics, such as climate change, risk reduction management, social enterprise, education, food security, human health and nutrition, labor and migration, peace building and/or conflict.

DZLB, an educational radio station, managed by CDC transformation, and social media as social phenomenon and potential avenue for development communication. These include basic research, such as: eliciting constructs on devcom; determining knowledge management practices; and establishing baseline for communication in social enterprises as well as for governance. Some are action researches on the environment (e.g., advocacy, communication, and social marketing for the National Greening Program), on health (Development and Production of Philippine Health Advisories), and on biotechnology (Biotech Corn Adoption Among Farmers).

To make the most use of ICT (information and communication technology) for development at the international level, the College has established the global web portal on Collaborative Change Communication for Development and the regional (Asia-Pacific) web portal on Communication for Development (ComDevAsia) in cooperation with the United Nations Food and Agriculture Organization.

Among its extension services are the conduct of regular training programs for community journalists, airing of development radio programs over Radyo DZLB and TV programs over a local cable channel, publication of Los Baños Times (print and online), establishment of a community rural radio in Bangladesh, and adoption of public schools for educational communication programs.

Facilities

The CDC hosts the first and oldest existing developmental, educational, and non-commercial broadcasting entity in the Philippines – Radyo DZLB “Ang Tinig ng Kaunlaran” (The Voice of Development). The station is equipped with digital recording equipment and facilities for TV production. The Instructional Materials Unit (IMU) serves as a hub for graphic design digital image editing, interactive application development, and video production.

Another laboratory, the Integrated Laboratory (InLab), serves as a computer laboratory where students may do Internet browsing and searching; video, audio and image editing; and encoding, scanning, and printing for all their Devcom courses. The CDC Reading Room has an up-to-date collection of information materials on communication and development. It is wifi-enabled, with digital tools, for easy and fast access to Internet sources.

Career Prospects

Graduates are gainfully employed in government agencies, international organizations, NGOs, private companies, mainstream media, and local and international academic institutions. They are engaged in research, facilitation, communication planning and implementation, communication materials development, journalism for social change, science writing, broadcasting, capacity building, as well as in the implementation of advisory and action projects that apply communication as a process to attain empowerment and equity of people.

Contact Information

Office of the Dean
College of Development Communication Building
University of the Philippines Los Baños
College, Laguna  Philippines 4031
Telephone: +63 (049) 536-2511 loc. 404 - 405 and also 536-3356  (Dean's Office) 
Fax: +63 (049) 536 536 2429 (College Secretary's Office)
Email: [email protected]
Website: http://www.devcom.edu.ph